Our Approach - 01 Enduring Form: We believe clothing should outlive trends. Every silhouette is designed with simplicity, structure and longevity at its core. 02 Thoughtful Craft: Quality is found in the details. Every material, finish and construction choice reflects our commitment to considered design. 03 Lucre creates pieces that move effortlessly through everyday life: timeless wardrobe foundations designed to be worn, repeated and remembered.